"The band’s new song ‘10 Feet Tall’ speaks to me a lot about adversity, about staying strong and rising above it all. To reflect that, the video employs the metaphor of human flight, mysterious and magical as it is. The story we tell has the feel of a universal modern day fable that children and young people seem to understand even better than adults. I hope the video will serve to lift people up, just as Fat Freddy’s music does" Jess said.
The video was made in Pakiri north of Auckland where Jess invited locals to be in the shoot along with Benny Williams son of Hopepa.
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